Creation of “Family Talk” Magazine

"Family Talk," circa 1940s

"Family Talk," Inasmuch...

"Family Talk," Christmas

"Family Talk"

"Family Talk," NBA's 75th anniversary

"Family Talk," 1968

"Family Talk"

"Family Talk," NBA's 85th anniversary

"Family Talk," circa 1970s

"Family Talk," child's note circa 1975

Although the Association had increased resources since 1887, “the depression years were especially crucial to NBA; a new foundation had to be laid… Social, economic, and political changes in American society were altering both the character of human need and the nature of benevolence,” and “churches, and the Association, needed to adjust their traditional approaches to benevolence to match the needs and opportunities of the new era.” And they needed compelling ways to tell their story.

“The Association had and would continue to cooperate in World Call, but it was clear that NBA needed its own magazine to carry its crucial message of ‘the Gospel of the Helping Hand.'” Bess Robbins White, former editor of World Call and new head of the Association’s Publicity Department, launched a new magazine in 1936. Family Talk, a “little magazine with a big message,” brought “news, reports, and vital happenings of ‘our other family’ in the NBA Homes to the churches throughout the United States.” (Inasmuch, p82-85.)